Looking for more referrals? In the following interview, mother-daughter duo Linda and Kelly Boehmer talk landing leads, making the most of marketing, and more.
Berkshire Hathaway HomeServices Select Properties
Years in real estate: 15 years new-home construction, 8 years as an agent team
Region served: St. Louis and St. Charles County, Mo.
Your mother/daughter agent team has received major awards in the last three years. What’s the key to your success?
Linda Boehmer: First, it would have to be our commitment to the profession. For us, real estate is a full-time job, not a hobby. It is actually full-time plus. That means we are all-in—and in doing so, we try to stay on top of the major trends.
Kelly Boehmer: The top-flight service we provide our customers is another key to our success. Our business is almost all referral-based. We take great care of clients during the purchase or sale, advocating for them every step of the way. They feel like we work very hard for them.
LB: The third component is the fact that we continue to educate ourselves. We never have a “we-know-it-all” attitude. We try to offer our clients the newest technology and the newest techniques. We strive to always be students of the business.
Where do you spend the bulk of your marketing money?
KB: It is a moving target. We rarely spend money and then remain complacent. We still do some print, but the main constant for us when it comes to marketing is spending money on presenting our homes in the best possible way.
LB: One thing we do not do is spend money buying leads. As we said, our customers, by-and-large, are from referrals.
What are the benefits of being a mother/daughter team?
KB: Because my mother and I are from two different generations, we are able to offer our clients true diversity. We have two distinct points of view, which means we have most bases covered for the people we serve.
When it comes to your team, what are you most proud of?
LB: We try to stay real and humble. We see so much ego in this business, and we do not ever want to be that type of team. Kelly and I try to be good co-workers and good industry professionals.
KB: We are very involved in the day-to-day client business and are not afraid to do some of the more mundane tasks associated with real estate, like putting out signs.
LB: And perhaps most importantly, for the last eight years, we have been recognized by Berkshire Hathaway as top contributors to the Sunshine Kids. We give a portion of every listing and every sale to this very important cancer charity. We are proud to be making such a commitment. For us, success is not always about how much money we make, but instead, what we have done to give back to the community and what we feel good about.
For more information, visit www.theboehmerteam.com.